Developers get Slack notifications from a variety of tools like Jenkins, Github, Jira, etc.
SLACK SALESFORCE SOFTWARE
Most of the leading business software companies have built “bots” for Slack, thereby making Slack a leading “interface” / “gateway” into various enterprise applications. Slack has been positioning itself as the operating system of the enterprise and has the engagement numbers to show for it. They have not shown great intent to own business software like enterprise email, sales, marketing and productivity software. AppleĪpple has been happy to build upon its walled garden and is primarily a consumer hardware and software platform(AppStore) business. I do not think they have a strategy for business software, they only have one for their core search business and moonshot projects. I think they have largely ceded the battle for enterprise business software dollars. They could have led the business software race but they only used Google Apps as an additional channel for their core search/ads business. Google Apps has been successful, primarily, due to low cost and “good-enough” software. They prefer to provide customizable end-to-end solutions which is different than Salesforce’s strategy. It is very interesting that Oracle has very limited focus on platform and apps. Oracle’s strategy seems to be: data operating systems (databases, OLTP, OLAP) -> apps -> multiple domains -> business operating system. They have been going toe-to-toe buying up PaaS, OpenStack, vertical SaaS companies. Oracle has been competing aggressively with Microsoft and Salesforce on the business software front. They are executing a strategy where they go from: apps -> platform -> multiple domains -> business operating system. Salesforce started with sales software and since then has expanded to become a broad platform that provides sales, marketing, development, support, customer success, social media and vertical SaaS software.
SLACK SALESFORCE WINDOWS
Microsoft’s recent releases/acquisitions of applications (Wunderlist, Office, GigJam, etc.) on multiple platforms including iOS/Android indicate that they are shifting away slowly from dependence on the core Windows OS. Microsoft’s strategy is: operating system -> platform -> multiple domains -> apps. Microsoft then proceeded to build business software: Office, Dynamics, Azure, etc.
With Windows, Microsoft has led the enterprise OS market for many years. Below is a quick evaluation of each company’s strategy. Microsoft, Salesforce, Oracle, Google and Apple are the primary contenders to be the leading business operating system.
Microsoft acquired LinkedIn to bolster their sales and marketing software business.The last few months have seen a lot of interesting M&A activity. Slack is a wonderful system of engagement for the enterprise and continues to execute it’s strategy masterfully. Essentially, Salesforce objects will be easily and contextually accessible from within Slack. Slack and Salesforce announced an integration yesterday. Salesforce should (and probably will) buy Slack
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